It’s inevitable. When you least expect it or want it to, Life happens.
Unfortunately, part of the downside of being a business owner is that sometimes we can’t devote all our time to it. We all have other priorities, such as:
- Family obligations
- Another job, especially if our business is a side hustle
- Health or Medical issues
- Other Social Media and Networking commitments
What I’m getting at is, sometimes we are busy with so many other responsibilities, that we just can’t find the time to write content.
What Do You Do When You Don’t Have Time to Write Content?
I found myself in this very predicament recently. I had so many other responsibilities that needed to be handled that I simply didn’t have time to write-up a blog post, create the images, and push it out to all of my loyal readers.
However, I still found time to keep my online presence via scheduling content on social media and popping online whenever I had a free moment.
Despite me not being able to publish a valuable post and share with you, I managed to connect with so many of you on social media and your blogs.
1. Life is going to happen. Have a backup plan.
If you ever find yourself with Blog Fog or no time to write a 500-700 word blog post, you can always turn to social media networks. Chances are, your loyal readers are on Twitter, Facebook, or another network and you can connect with them in short increments.
My good friend Lisa from Inspire to Thrive seem to catch up more on Twitter than anything. Whether it’s sharing content or just chit chatting about the weather, it’s a great way to stay in touch outside of my blog.
@Virtual_Bren only a few inches, you getting any this weekend?
— Lisa 🐥🐦🐤 (@Lisapatb) March 16, 2017
My friend, Ravi from Blogging Love, do the same thing. I used to be really good at commenting on his blog, but of course, life gets in the way. But I like to keep in touch so a tweet here and there can help us keep connected, especially with the time difference.
@ravichahar27 You’re welcome! It’s was nice to have the weekend off. How was yours?
— Bren Pace 🌹 (@Virtual_Bren) March 14, 2017
These little tweet sessions could go on over a period of hours or days but it’s still networking with comrades.
Of course, you have Facebook Messenger, which since I put it on my smartphone has been a Godsend for keeping in touch with friends and clients. There are many different ways to keep in touch without the stressors of having to produce blog content.
However, I don’t recommend this instead of blogging.Let us not forget. Part of blogging is bringing readers to your website and engage with them.Click To Tweet
2. Take a break and notify your readers
If you feel you’re going to be gone for quite some time, including social media, it would be a good idea to generate a blog post or a quick note through your newsletter to let your readers and/or clients know that you are going to be away for a certain period of time. That way, if your clients are trying to reach you and you don’t respond, that could leave a very bad impression and we don’t want to lose business, do we?
If you feel you don’t have time to publish a post, maybe you have a blogging buddy that you trust enough with your website? They could draft and publish your leave on your behalf.
Either way, letting your readers and clients know what is going on, not into great detail, could save you some heartache in the long run. You will find that many are compassionate to a blog sabbatical and have been there themselves.
In closing, don’t forget about your audience
The worst thing you could ever do is to abandon your blog and social media altogether.
Now, I do understand that emergencies happen and you may not think of it, however, I would hope within one week, you would be able to reach out and say something to at least one member of your Community. They can pass along the message of your absence if you would like.Don't forget about your audience!Click To Tweet
I know several of my blogging buddies have taken sudden breaks and were able to keep their readers in the know. But I’d love to hear from you. If you had an emergency that took you away from your blog and your business, how did you handle it?