Social media is a blessing in disguise, sure it has its negatives, but most of the time the positive results outweigh them. Most online retailers and even other businesses are using social media platforms to market their products online. They use it to connect with their audience, promote their product on a larger scale, and so on. But sometimes they don’t get the best results out of it, and that is only because they don’t use it in the right way.
If you are not taking advantage of social media fully, then you will be stuck, and you won’t get the desired results. In this blog, we will learn about some hacks that will enable you to take full advantage of al social media platforms.
Hack 1: Use The Platform Which Is Right For You
The biggest mistake a marketer does is use every social media marketing platform to promote their product. This strategy is wrong because not all platforms are right for you. You need to use the platform which is right for your business and connect you with your audience in a better way.
If you try marketing your brand on all platforms, you will fail because you won’t be able to give equal time to all platforms. But when you use the right platform, you have the time to use it in the best possible way.
For instance, for all e-commerce brands, Facebook is the best social media platform. It is still the winner when it comes to reaching an audience based which is younger. On the other hand, if you are a photographer, you might make be more successful with Instagram marketing. For a B2B company, having a LinkedIn account is a must.
Hack 2: Don’t Underestimate The Power Of Facebook Pixel
If you are an ecommerce brand, you must be using Facebook pixel for your Facebook A campaigns. But have you explored all the options. Facebook pixel is quite massive that most probably you might not have explored all the features that it has fully like advance matching, product feed and so on.
It is best to get a certification so that you can use Facebook pixel in the best possible way for your website and business. You can also invest in some professional who knows how to use Facebook pixel and hire them for the same.
Hack 3: Scheduling, Batching And Rescheduling
According to your needs, you might have more than one social media account. Now, you have to give equal attention to all and need to put out new content every day. If you spend doing this every day, it will take you a lot of time and keep you away from other important stuff that you need to do for your business.
That is why every week, keep a day aside as a social media marketer and make a batch of all the content that will go on your social media. Make a batch and schedule them for the entire day so that every day you need to spend only mere minutes on it, and your posts are ready to publish.
Hack 4: Make Use Of Stories
Stories started with Snapchat, and then other platforms integrated it too like Facebook, Whatsapp, YouTube, and Instagram. Stories are a great feature that can increase the sales of your brand as numbers suggests that 31% more people visit a store or a website when they see the brand’s ads on their stories. You can use Canva to design amazing Facebook stories.
To make sure your stories ads are up to the mark, remember these points:
- They should start and end with your brand
- It must have a narrative which you should break into scenes
- Test your story ad, learn from the mistakes and repeat it
Hack 5: Use The Power Of Life Events
With social media, you have the power to target the right people, which is quite important for increasing sales. With Facebook, life event parameters, you can use the events in people’s lives to create a relatable event.
Life events are someone getting married or having kids, and so on. With the Facebook life event parameter, you can target your ads to match the right audience, and also set the time when your ads will appear in front of them.
Hopefully, these hacks will help you increase your sales better.